{"id":1794,"date":"2022-12-19T17:52:47","date_gmt":"2022-12-19T17:52:47","guid":{"rendered":"https:\/\/nis.dev3k.com.br\/?p=1794"},"modified":"2023-10-11T17:54:25","modified_gmt":"2023-10-11T17:54:25","slug":"mercado-plant-based-passando-de-tendencia-a-realidade-no-brasil","status":"publish","type":"post","link":"https:\/\/nisummit.com.br\/en\/mercado-plant-based-passando-de-tendencia-a-realidade-no-brasil\/","title":{"rendered":"Plant-based market: moving from trend to reality in Brazil"},"content":{"rendered":"<p>The market\u00a0<strong>plant-based<\/strong>\u00a0<strong>is no longer<\/strong>\u00a0<strong>a wish<\/strong>\u00a0of the\u00a0<strong>consumers and industry<\/strong>\u00a0and in this content we will show you how it\u00a0<strong>ceased to be<\/strong>\u00a0one\u00a0<strong>trend<\/strong>\u00a0and became a\u00a0<strong>reality<\/strong>\u00a0node\u00a0<strong>Brazil<\/strong>.<\/p>\n<p>To discuss this topic, we invited Paula Sousa Minelli, account manager at Synergy Aromas, a multinational aroma manufacturer and industry leader.<\/p>\n<p>Enjoy this reading we&#039;ve prepared for you and take advantage of the insights to bring the plant-based approach to your company!<\/p>\n<p>The market\u00a0<strong>plant-based<\/strong>\u00a0<strong>is no longer<\/strong>\u00a0one\u00a0<strong>desire<\/strong>\u00a0of the\u00a0<strong>consumers and industry<\/strong>\u00a0and in this content we will show you how it\u00a0<strong>ceased to be<\/strong>\u00a0one\u00a0<strong>trend<\/strong>\u00a0and became a\u00a0<strong>reality<\/strong>\u00a0node\u00a0<strong>Brazil<\/strong>.<\/p>\n<p>To talk about this topic, we invite\u00a0<strong>Paula Sousa Minelli,<\/strong>\u00a0account manager of\u00a0<strong>Synergy Aromas<\/strong>, company\u00a0<strong>multinational<\/strong>\u00a0manufacturer of\u00a0<strong>aromas\u00a0<\/strong>and<strong>\u00a0reference<\/strong>\u00a0node\u00a0<strong>sector<\/strong>.<\/p>\n<p>Enjoy this\u00a0<strong>reading<\/strong>\u00a0that we have prepared for you and enjoy the<strong>\u00a0insights<\/strong>\u00a0to bring the matter up<strong>\u00a0plant-based<\/strong>\u00a0for your company!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>The plant-based market: from niche to reality<\/strong><\/p>\n<p>First of all, when we think about\u00a0<strong>reality<\/strong>\u00a0of few\u00a0<strong>years ago<\/strong>, we found\u00a0<strong>very few<\/strong>\u00a0<strong>products<\/strong>\u00a0on supermarket shelves and, if<strong>\u00a0we wanted<\/strong>\u00a0one\u00a0<strong>variety<\/strong>\u00a0a little more products\u00a0<strong>plant-based<\/strong>, we needed to go to a<strong>\u00a0specialized store<\/strong>.<\/p>\n<p>Today, it is possible to notice a\u00a0<strong>big change<\/strong>\u00a0in this reality, since<strong>\u00a0more and more<\/strong>\u00a0we found\u00a0<strong>product options<\/strong>\u00a0<strong>plant-based<\/strong>\u00a0in the<strong>\u00a0shelves<\/strong>. In this sense, we really observe a\u00a0<strong>important change<\/strong>\u00a0of tide.<\/p>\n<p>At the moment,\u00a0<strong>we find not only<\/strong>\u00a0those<strong>\u00a0classic soy drinks<\/strong>. Consumers have\u00a0<strong>at your disposal<\/strong>\u00a0<strong>fortified products<\/strong>\u00a0with\u00a0<strong>pea protein, cheeses, yogurts without any ingredients of animal origin, vegan desserts,<\/strong>\u00a0and other\u00a0<strong>huge fan<\/strong>\u00a0of\u00a0<strong>products<\/strong>.<\/p>\n<p>And, Paula assured that<strong>\u00a0this is<\/strong>\u00a0only<strong>\u00a0the beginning<\/strong>\u00a0of this turning point. The\u00a0<strong>plant-based market<\/strong>\u00a0is if\u00a0<strong>expanding<\/strong>\u00a0and a lot, because in addition to the\u00a0<strong>vegetarians<\/strong>\u00a0and<strong>\u00a0vegans,<\/strong>\u00a0it is possible to observe that the consumer has placed his\u00a0<strong>health<\/strong>\u00a0and\u00a0<strong>well-being<\/strong>\u00a0in\u00a0<strong>first place<\/strong>.<\/p>\n<p>The people\u00a0<strong>long for<\/strong>\u00a0have a\u00a0<strong>healthier lifestyle<\/strong>\u00a0and they understand that f<strong>routes, vegetables and grains<\/strong>, for example, are\u00a0<strong>healthier<\/strong>,\u00a0<strong>are rich in vitamins, minerals\u00a0<\/strong>and<strong>\u00a0phytonutrients<\/strong>.<\/p>\n<p>Finally, one more point about the reality we live in, according to the expert, is that\u00a0<strong>consumers<\/strong>\u00a0also\u00a0<strong>see<\/strong>\u00a0you\u00a0<strong>plant-based products<\/strong>\u00a0as\u00a0<strong>better for the planet<\/strong>. They are seen as a\u00a0<strong>healthier option<\/strong>\u00a0and\u00a0<strong>more sustainable<\/strong>\u00a0than those products with\u00a0<strong>ingredients of animal origin<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Market data you need to know<\/strong><\/p>\n<p>The account manager shared with us<strong>\u00a0research<\/strong>\u00a0what<strong>\u00a0reinforce<\/strong>\u00a0one\u00a0<strong>exponential growth<\/strong>\u00a0of the products\u00a0<strong>plant-based<\/strong>. Thinking about a\u00a0<strong>projection until 2025<\/strong>, we are heading towards\u00a0<strong>R$ 667 million<\/strong>\u00a0in\u00a0<strong>invoicing<\/strong>\u00a0of products of this\u00a0<strong>segment<\/strong>.<\/p>\n<p>This would mean a\u00a0<strong>increase<\/strong>\u00a0of\u00a0<strong>169%<\/strong>\u00a0with respect to the data of<strong>\u00a02015,<\/strong>\u00a0when the turnover was<strong>\u00a0R$ 246.7 million<\/strong>\u00a0node<strong>\u00a0Brazil<\/strong>. And that, without a doubt, is a\u00a0<strong>great opportunity<\/strong>\u00a0for the\u00a0<strong>industry<\/strong>.<\/p>\n<p>Paula also shared with us the\u00a0<strong>plant-based categories<\/strong>\u00a0what\u00a0<strong>grow more<\/strong>\u00a0in our\u00a0<strong>country<\/strong>\u00a0and at the top of the list are the\u00a0<strong>drinks without ingredients of animal origin<\/strong>.<\/p>\n<p>That\u00a0<strong>sector<\/strong>, in particular, had a\u00a0<strong>growth<\/strong>\u00a0of\u00a0<strong>865%<\/strong>\u00a0us<strong>\u00a0last five years<\/strong>\u00a0and there is a\u00a0<strong>projection<\/strong>\u00a0of which\u00a0<strong>grow up<\/strong>\u00a0more\u00a0<strong>150%<\/strong>\u00a0until\u00a0<strong>2025.<\/strong><\/p>\n<p>Another fact that reveals that the<strong>\u00a0products<\/strong>\u00a0of animal origin<strong>l most consumed<\/strong>\u00a0by the<strong>\u00a0Brazilians<\/strong>\u00a0and those who\u00a0<strong>most stand out<\/strong>are the\u00a0<strong>dairy products, eggs and derivatives\u00a0<\/strong>and\u00a0<strong>cow&#039;s milk<\/strong>.<\/p>\n<p>Therefore, these\u00a0<strong>are the paths<\/strong>\u00a0that the<strong>\u00a0food industry<\/strong>\u00a0it needs\u00a0<strong>walk<\/strong>, developing products for\u00a0<strong>occupy<\/strong>\u00a0those<strong>\u00a0places<\/strong>\u00a0in the\u00a0<strong>table<\/strong>\u00a0of the<strong>\u00a0consumers.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Consumer interests and behaviors<\/strong><\/p>\n<p>One\u00a0<strong>search<\/strong>\u00a0carried out by<strong>\u00a0Synergy<\/strong>\u00a0revealed\u00a0<strong>interesting data<\/strong>. They asked the interviewees\u00a0<strong>why<\/strong>\u00a0they\u00a0<strong>buy plant-based products<\/strong>\u00a0and they responded as follows:<\/p>\n<ul>\n<li><strong>First place \u2013<\/strong>\u00a0because if<strong>\u00a0worry<\/strong>\u00a0with\u00a0<strong>your health<\/strong>\u00a0and\u00a0<strong>quality of nutrition<\/strong><\/li>\n<li>After that, they also cited by\u00a0<strong>flavor, curiosity, concern for the environment<\/strong>\u00a0and\u00a0<strong>intolerance to ingredients<\/strong><\/li>\n<\/ul>\n<p>In general, a survey carried out by<strong>\u00a0Day-f<\/strong>i reveals that\u00a0<strong>50%<\/strong>\u00a0of the\u00a0<strong>interviewees reduced<\/strong>\u00a0the\u00a0<strong>consumption<\/strong>\u00a0of\u00a0<strong>meat<\/strong>\u00a0us\u00a0<strong>last 12 months<\/strong>\u00a0and\u00a0<strong>39%<\/strong>\u00a0is already consuming\u00a0<strong>plant-based alternatives<\/strong>\u00a0to\u00a0<strong>to replace<\/strong>\u00a0the products of\u00a0<strong>animal origin<\/strong>\u00a0at least\u00a0<strong>three times<\/strong>\u00a0put\u00a0<strong>week<\/strong>.<\/p>\n<p>Ultimately, this points out that the\u00a0<strong>plant-based<\/strong>\u00a0<strong>it is not only<\/strong>\u00a0one<strong>\u00a0movement<\/strong>. He is a\u00a0<strong>reality<\/strong>\u00a0every day\u00a0<strong>more present<\/strong>\u00a0in the<strong>\u00a0Brazilian table<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Who is the consumer of plant-based products?\u00a0<\/strong><\/p>\n<p>Paula\u00a0<strong>categorized<\/strong>\u00a0for us what are the\u00a0<strong>different types<\/strong>\u00a0of\u00a0<strong>plant-based consumers<\/strong>\u00a0and we will present each of them to you, soon\u00a0<strong>follow:<\/strong><\/p>\n<p><strong>\u2013 Mainstream consumer<br \/>\n<\/strong>This consumer\u00a0<strong>continues consuming<\/strong>\u00a0products of<strong>\u00a0animal origin<\/strong>, but he is in<strong>\u00a0search<\/strong>\u00a0of<strong>\u00a0expand your<\/strong>\u00a0<strong>horizons<\/strong>,\u00a0<strong>incorporating<\/strong>\u00a0in your<strong>\u00a0everyday alternative products<\/strong>s. However, these consumers are\u00a0<strong>more demanding<\/strong>\u00a0and they seek the<strong>plant-based foods<\/strong>\u00a0that have\u00a0<strong>flavor, texture and appearance<\/strong>\u00a0of those with\u00a0<strong>ingredients of animal origin.<\/strong><\/p>\n<p><strong>\u2013 Curious consumer<br \/>\n<\/strong>This consumer is one who is\u00a0<strong>moved<\/strong>\u00a0put\u00a0<strong>news<\/strong>\u00a0and, therefore, it could not fail to<strong>\u00a0interest<\/strong>\u00a0put\u00a0<strong>plant-based products.<\/strong><br \/>\nTypically he pays attention to<strong>movements<\/strong>\u00a0as\u00a0<strong>meatless monday<\/strong>and search\u00a0<strong>get informed<\/strong>\u00a0at all times about\u00a0<strong>related topics<\/strong>\u00a0to the universe\u00a0<strong>plant-based<\/strong>.<\/p>\n<p><strong>\u2013 Flexitarian consumer<br \/>\n<\/strong>According to Paula, this is the\u00a0<strong>flexible consumer<\/strong>\u00a0and,\u00a0<strong>for the most part,<\/strong>\u00a0we are talking about<strong>\u00a0women.<\/strong>\u00a0It is an audience that also\u00a0<strong>continues to consume foods of animal origin,<\/strong>\u00a0but when it comes to\u00a0<strong>assemble your plate<\/strong>,\u00a0<strong>prefer<\/strong>\u00a0<strong>those plant-based<\/strong>.<br \/>\nHe is looking for a n<strong>egg lifestyle<\/strong>\u00a0and try your best\u00a0<strong>prioritize health<\/strong>. It is important<strong>\u00a0offer<\/strong>\u00a0for this audience\u00a0<strong>products with an attractive flavor<\/strong>, because the<strong>\u00a0fees<\/strong>\u00a0of\u00a0<strong>repurchase<\/strong>\u00a0will be\u00a0<strong>best.<\/strong><\/p>\n<p><strong>\u2013 Vegetarian consumer<br \/>\n<\/strong>He\u00a0<strong>does not consume meat<\/strong>, but they continue\u00a0<strong>feeding<\/strong>\u00a0of\u00a0<strong>milk and dairy products<\/strong>. This audience<strong>\u00a0cares<\/strong>\u00a0with the\u00a0<strong>animal welfare.<\/strong><\/p>\n<p><strong>\u2013 Vegan consumer<br \/>\n<\/strong>THE\u00a0<strong>veganism<\/strong>\u00a0it&#039;s a lifestyle\u00a0<strong>dedicated to sustainability<\/strong>\u00a0<strong>of the planet<\/strong>\u00a0and to the\u00a0<strong>total animal welfare<\/strong>. In view of this, this\u00a0<strong>consumer<\/strong>\u00a0has a\u00a0<strong>extremely restricted diet<\/strong>, and he\u00a0<strong>does not consume<\/strong>\u00a0<strong>no product<\/strong>\u00a0of\u00a0<strong>animal origin<\/strong>.\u00a0<strong>Transparency<\/strong>\u00a0and\u00a0<strong>trust<\/strong>\u00a0is the<strong>\u00a0base<\/strong>\u00a0of\u00a0<strong>relationship<\/strong>\u00a0with this\u00a0<strong>public<\/strong>.<\/p>\n<p><strong>Challenges in developing plant-based products<\/strong><\/p>\n<p>To conclude this content, we will share it with you\u00a0<strong>what the expert lists<\/strong>\u00a0as<strong>\u00a0challenges of the plant-based market.<\/strong><\/p>\n<p>THE\u00a0<strong>food industry<\/strong>\u00a0need to\u00a0<strong>prepare quickly<\/strong>\u00a0to\u00a0<strong>offer<\/strong>\u00a0to the\u00a0<strong>consumer<\/strong>\u00a0<strong>products without animal origin<\/strong>\u00a0that they are\u00a0<strong>delicious, attractive<\/strong>\u00a0and with a\u00a0<strong>range of options<\/strong>.<\/p>\n<p>In view of this, she lists as\u00a0<strong>challenges,<\/strong>\u00a0according to research carried out with\u00a0<strong>consumers,<\/strong>\u00a0<strong>the aftertastes<\/strong>,\u00a0<strong>offers more pleasant textures<\/strong>,\u00a0<strong>flavor\u00a0<\/strong>and\u00a0<strong>variety of options.<\/strong><\/p>\n<p>Based on this information,\u00a0<strong>we can say<\/strong>\u00a0what<strong>\u00a0will come out ahead<\/strong>\u00a0that one\u00a0<strong>enterprise<\/strong>\u00a0what\u00a0<strong>be able to win<\/strong>\u00a0<strong>these barriers<\/strong>\u00a0in the universe<strong>\u00a0plant-based.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>And your company<strong>, has invested in innovation<\/strong>\u00a0to be\u00a0<strong>highlight<\/strong>\u00a0node\u00a0<strong>portfolio<\/strong>\u00a0of<strong>\u00a0products without ingredients of animal origin<\/strong>? It&#039;s time for us to think\u00a0<strong>definitely<\/strong>\u00a0on this subject!<\/p>","protected":false},"excerpt":{"rendered":"<p>O mercado\u00a0plant-based\u00a0n\u00e3o \u00e9 mais\u00a0um desejo\u00a0dos\u00a0consumidores e da ind\u00fastria\u00a0e, neste conte\u00fado, mostraremos a voc\u00ea como ele\u00a0deixou de ser\u00a0uma\u00a0tend\u00eancia\u00a0e se tornou uma\u00a0realidade\u00a0no\u00a0Brasil. Para falar sobre esse assunto, convidamos a Paula Sousa Minelli, gerente de contas da Synergy Aromas, empresa multinacional fabricante de aromas e refer\u00eancia no setor. Desfrute desta leitura que preparamos para voc\u00ea e aproveite os [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"_links":{"self":[{"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/posts\/1794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/comments?post=1794"}],"version-history":[{"count":0,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/posts\/1794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/media\/1795"}],"wp:attachment":[{"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/media?parent=1794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/categories?post=1794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/tags?post=1794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}