{"id":1849,"date":"2020-08-25T19:43:53","date_gmt":"2020-08-25T19:43:53","guid":{"rendered":"https:\/\/nis.dev3k.com.br\/?p=1849"},"modified":"2023-10-11T19:45:10","modified_gmt":"2023-10-11T19:45:10","slug":"perspectivas-do-mercado-organico-e-mais-percebido-como-natural-do-que-sustentavel-para-o-consumidor-brasileiro","status":"publish","type":"post","link":"https:\/\/nisummit.com.br\/en\/perspectivas-do-mercado-organico-e-mais-percebido-como-natural-do-que-sustentavel-para-o-consumidor-brasileiro\/","title":{"rendered":"Market Perspectives Organic is perceived more as natural than sustainable for the Brazilian consumer."},"content":{"rendered":"<p>According to data from Euromonitor International&#039;s Consumer Survey, organic products in Brazil are mostly perceived as natural:<\/p>\n<p>54% of respondents listed naturalness as the definition of organic, while 44% of respondents chose \u201csustainably produced\u201d.<\/p>\n<p>While this is positive for these products in Brazil, as consumers are increasingly looking for more natural products, it also shows that the main benefits of the products are still not clear to consumers.<\/p>\n<p>NIS aims to be the industry&#039;s newest event, developed with and for the industry, with a focus on the consumer. The Technical Congress will discuss and debate the new habits of an increasingly demanding consumer, among other key topics. Stay tuned for updates!<\/p>\n<p>Source: Euromonitor<\/p>","protected":false},"excerpt":{"rendered":"<p>De acordo com dados da Pesquisa de Consumo da Euromonitor International, os produtos org\u00e2nicos no Brasil s\u00e3o em sua maioria percebidos como naturais: 54% dos entrevistados relacionaram a naturalidade como a defini\u00e7\u00e3o de org\u00e2nico, enquanto 44% dos entrevistados escolheram \u201cproduzidos de forma sustent\u00e1vel\u201d. Apesar de ser positivo para esses produtos no Brasil, visto que os [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"_links":{"self":[{"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/posts\/1849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/comments?post=1849"}],"version-history":[{"count":0,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/posts\/1849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/media\/1850"}],"wp:attachment":[{"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/media?parent=1849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/categories?post=1849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/tags?post=1849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}