{"id":5195,"date":"2024-03-27T13:49:32","date_gmt":"2024-03-27T16:49:32","guid":{"rendered":"https:\/\/nis.dev3k.com.br\/?p=5195"},"modified":"2024-03-27T14:06:12","modified_gmt":"2024-03-27T17:06:12","slug":"bem-estar-estrategico-alavancando-o-poder-holistico-dos-prebioticos-para-ter-vantagem-competitiva","status":"publish","type":"post","link":"https:\/\/nisummit.com.br\/en\/bem-estar-estrategico-alavancando-o-poder-holistico-dos-prebioticos-para-ter-vantagem-competitiva\/","title":{"rendered":"Strategic Wellness: Leveraging the Holistic Power of Prebiotics for a Competitive Advantage"},"content":{"rendered":"

When it comes to health and well-being, consumers are no longer content with isolated health benefits. Beyond the familiar terrain of gut health, a profound shift is underway\u2014the pursuit of holistic well-being transcends traditional boundaries. In fact, prebiotics like chicory root fiber orchestrate a harmonious interaction between the gut and the human body, reaching far beyond the confines of the large intestine.<\/p>\n

Primary Benefit of Prebiotics: Supporting Gut Health<\/h4>\n

Upon reaching the large intestine, prebiotics become triggers for beneficial bacteria, stimulating their growth and activity. This process increases the synthesis of beneficial products, strengthens the intestinal barrier, improves gut function, and protects against pathogen entry. Despite what one might assume, however, the benefits of this process extend beyond the intestine.<\/p>\n

The Benefits of Prebiotics Go Far Beyond the Large Intestine<\/h4>\n

Home to most intestinal microorganisms, the large intestine is a center for hormone production, immune responses, and mineral absorption, among other functions. By influencing the intestinal environment, prebiotics help support the immune system, facilitate calcium absorption\u2014important for optimal bone health\u2014and influence other organs.<\/p>\n

Metabolites produced by bifidobacteria pass through the systemic circulation, impacting the brain, regulating hunger and satiety, and reaching the kidneys and liver. This dynamic relationship reinforces the importance of a well-functioning large intestine for overall health and paves the way for potential interventions in cases of systemic inflammation, obesity, diabetes, and other disorders.<\/p>\n

\"Imagem
Image by Farsai Chaikulngamdee on Unsplash<\/figcaption><\/figure>\n

Holistic Effects of Prebiotics on Health<\/h4>\n

After recognizing the holistic impact of beneficial gut microorganisms, the potential health effects of prebiotics continue to expand. Chicory root fiber, for example, is emerging as a versatile superfood that may have benefits related to digestive health, immune support, bone health, blood sugar management, and weight control, as well as cardiometabolic and mental health benefits. A recent study published by Jackson et al. (2023) shows that oligofructose alone and in combination with 2'-fucosyllactose, a breast milk oligosaccharide (HMO), significantly improves mood, including parameters related to depression and anxiety.<\/p>\n

\"Imagem
Image by Artem Beliaikin on Unsplash<\/figcaption><\/figure>\n

Exploring the Holistic Wellness Trend<\/h4>\n

Today's consumers are looking for products that not only support gut health but also contribute to overall well-being. According to a report from leading market research firm Nielsen, 731% of consumers express interest in products that promote holistic well-being, indicating an opportunity for a comprehensive approach beyond gut health. Exploring the impact of prebiotics on overall health, not just gut function, can help address consumer needs for prebiotic-rich products as contributors to overall health, aligning with the holistic wellness trend. The link between gut health and the immune system highlights an opportunity to explore internal health and overall well-being. Connecting prebiotics to mental health and well-being through elevated mood is a creative way to explore the gut-brain axis.<\/p>\n

\"Imagem
Image by Monika Grabkowska on Unsplash<\/figcaption><\/figure>\n

Well-Being in Product Positioning: \u201cMood Foods\u201d<\/h4>\n

Dairy products enriched with chicory root fiber are showing growing interest in promoting relaxation and contentment, especially in the United States, Europe, and some Latin American countries. This concept can be applied across a variety of categories\u2014think relaxing drinks, soothing yogurts, or soothing juices. Think of brands that incorporate terms like "relax," "night," or "good night," combined with flavors that evoke serenity and functional ingredients like chicory root fiber, offering consumers an experience that encompasses more than nutrition: a sense of well-being and fullness.<\/p>\n

This is what prebiotics with proven mood benefits, such as chicory root fiber, can offer in consumer products and as part of the holistic power of prebiotics for competitive advantage.<\/p>\n

 <\/p>\n

References<\/h6>\n
BENEO Institute. (2023). How can the large intestine influence health? Prebiotic chicory root fibers, the gut microbiome and cross talk with the human organism. Fact sheet. 7 pages.
\nCryan et al (2019) Physiol Rev 99(4):1877\u20132013; https:\/\/journals.physiology.org\/doi\/pdf\/10.1152\/physrev.00018.2018
\nHughes et al (2021): The Prebiotic Potential of Inulin-type Fructans: A Systematic Review. In: Advances in nutrition (Bethesda, Md.) 13 (2), S. 492\u2013529. DOI: 10.1093\/advances\/nmab119
\nILSI Europe (2022); Dietary probiotics, prebiotics and the gut microbiota in human health. Citation: https:\/\/doi.org\/10.5281\/zenodo.6394212
\nJackson et al. (2023) Am J Clin Nutr. https:\/\/ajcn.nutrition.org\/article\/S0002-9165(23)66114-3\/fulltext
\nMintel. (2022). Global Food and Drink Trends 2022.
\nNagy et al (2022): Effect of chicory-derived inulin-type fructans on abundance of Bifidobacterium and on bowel function: a systematic review with meta-analyses. In: Critical reviews in food science and nutrition, S. 1\u201318. DOI: 10.1080\/10408398.2022.2098246.<\/h6>\n
This is article number four in a 12-part series exploring prebiotics and their potential to add value and innovate in the food and beverage industry. This series is presented by NIS HUB and BENEO, a leading producer and supplier of plant-based ingredients with health and nutritional benefits. In this series, we explore the frontiers of prebiotics, nutrition, and health to drive innovation in food and beverages.<\/em><\/h6>\n
Article written by Renata C\u00e0ssar, Nutrition Communications Manager for Latin America at BENEO\/Instituto BENEO. Renata is a nutrition expert with a degree, a master's degree, and an MBA. In her current role at BENEO and Instituto BENEO, Renata interacts with clients and healthcare professionals, sharing knowledge that underpins BENEO's ingredients.<\/em><\/h6>","protected":false},"excerpt":{"rendered":"

Quando se trata de sa\u00fade e bem-estar, os consumidores j\u00e1 n\u00e3o se contentam apenas com benef\u00edcios de sa\u00fade isolados. Al\u00e9m do terreno familiar da sa\u00fade intestinal, uma mudan\u00e7a profunda est\u00e1 em curso – a busca pelo bem-estar hol\u00edstico transcende fronteiras tradicionais. Na verdade, prebi\u00f3ticos como as fibras de raiz de chic\u00f3ria orquestram uma intera\u00e7\u00e3o harmoniosa […]<\/p>\n","protected":false},"author":1,"featured_media":5196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-5195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"_links":{"self":[{"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/posts\/5195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/comments?post=5195"}],"version-history":[{"count":0,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/posts\/5195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/media\/5196"}],"wp:attachment":[{"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/media?parent=5195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/categories?post=5195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/tags?post=5195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}