{"id":5285,"date":"2024-04-03T15:41:37","date_gmt":"2024-04-03T18:41:37","guid":{"rendered":"https:\/\/nis.dev3k.com.br\/?p=5285"},"modified":"2024-04-03T15:41:37","modified_gmt":"2024-04-03T18:41:37","slug":"busca-por-ingredientes-saudaveis-e-atencao-aos-rotulos-cresce-e-estimula-industria-nis-2024-reune-numero-recorde-de-expositores","status":"publish","type":"post","link":"https:\/\/nisummit.com.br\/en\/busca-por-ingredientes-saudaveis-e-atencao-aos-rotulos-cresce-e-estimula-industria-nis-2024-reune-numero-recorde-de-expositores\/","title":{"rendered":"The search for healthy ingredients and attention to labels grows and stimulates the industry; NIS 2024 brings together a record number of exhibitors"},"content":{"rendered":"

According to Euromonitor, 60% of Latin Americans look for healthy ingredients when choosing products; the special-purpose food sector grew by 13% between 2018 and 2023<\/em><\/p>\n

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S\u00e3o Paulo, March 2024 \u2013<\/strong> Consumers' pursuit of a healthier lifestyle, which includes paying closer attention to their eating habits, has been driving a transformation in the food and beverage industry. According to Euromonitor research, 60% of Latin Americans now look for healthy ingredients in their food and beverages\u2014and 41% of them carefully read the nutritional values of what they consume.<\/p>\n

These efforts include adopting a more nutrient-rich diet, high-protein or plant-based products, as well as dietary supplements and items with functional properties \u2013 that is, those capable of contributing to increased immunity, cardiovascular and digestive health.<\/p>\n

Consumer demand also fuels industry growth. According to data from Abiad (Brazilian Association of the Special Purpose Food and Related Products Industry), between 2018 and 2023, the special purpose food sector grew by 13%.<\/p>\n

\u201cWe closely monitor the development of the ingredients sector, and over the last few years, the growth of innovative solutions to meet consumer demand for products that are healthier, but that maintain the indulgence associated with life\u2019s pleasurable moments, has been notable,\u201d says Adriano Pegorelli, co-founder of NIS \u2013 Nutri Ingredients Summit<\/strong><\/em>. \u201cThis naturally boosts the activities of these suppliers and end-product manufacturers.\u201d<\/p>\n

The event, which will reach its fourth edition in 2024, will be held on April 23rd and 24th at the Transam\u00e9rica Expo Center in S\u00e3o Paulo. Connecting suppliers of functional ingredients to the food, beverage, dietary supplement, and pharmaceutical industries, NIS is a comprehensive showcase for this expansion.<\/p>\n

In 2023, it brought together approximately 50 exhibitors\u2014representatives of over 200 ingredient brands. This year, organizers' expectations have already been exceeded: the number of exhibiting companies grew by 50%\u2014resulting in the largest edition in NIS history, which expects to welcome over 4,000 industry professionals this year.<\/p>\n

"Brazilian consumers are increasingly aware of the importance of a healthy and balanced diet. Our research revealed that 871% of Brazilian consumers believe that maintaining a healthy diet means balancing healthier options with more indulgent ones," says Fabiana Vancetto, director of Mintel, a market intelligence agency and strategic partner of the NIS.<\/p>\n

NIS is a complete platform, which includes a trade fair, conference, multisensory experiences and awards.<\/p>\n

"The event works perfectly as a platform to communicate the latest developments in science, health, and nutrition to the food and beverage industry," says Camilo Guerrero, Marketing Manager at dsm-firmenich. The company, a digital sponsor of the event, will host a sensory experience at NIS Taste Live, exploring how to develop indulgent and healthy products.<\/p>\n

Visitors to the NIS will also be able to meet and reconnect with national and international manufacturers and distributors of natural, functional, and nutraceutical ingredients, vitamins, fat, sugar, and sodium substitutes, colors, extracts, and natural flavors. They will also be able to see new products in the areas of dairy proteins, fibers, texturizers, antioxidants, probiotics, prebiotics, enzymes, collagen, amino acids, vegetable proteins, and plant-based products, among many others.<\/p>\n

"NIS has become the leading and most comprehensive event for functional ingredients, focusing on innovation, health, product launches, audience development, and business generation. And the 2024 edition will be historic, with rich content, new speakers, new exhibitors, and new sensory experiences for visitors," says Cassiano Facchinetti, co-founder of NIS.<\/p>\n

The event is organized by NIS Live \u2013 a joint venture between GMF: Global Marketing Fairs, nggulo Comunica\u00e7\u00e3o Estrat\u00e9gica, and Facchinetti Exhibitions & Consultancy. Registration for the fair is free until April 20th.<\/p>\n

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News<\/strong><\/p>\n

Among the new products that will be on display at the pavilion is the concept of whey protein for gamers who want a healthier diet, developed by the ingredients manufacturer Arla Foods<\/strong>. PROGAMER is made with Lacprodan\u00ae SP-9213, a clear whey protein isolate that has been a game-changer in the sports nutrition space, allowing beverage and supplement manufacturers to formulate unique, refreshing, clear, high-protein solutions.<\/p>\n

Already the Nexira<\/strong> will bring to NIS its selection of functional ingredients and exclusive personal care products, including benefits for mental, urinary, intestinal, and immune health. Also on display will be the Naltive LBG and Thixogum lines, technological solutions for food focused on improving texture and performance.<\/p>\n

At the stand Synergy Aromas<\/strong>, visitors will be able to find flavor, ingredient, and technology solutions across the five main pillars of consumer health mapped by the company: sleep, digestive, heart, immune, and bone and muscle health.<\/p>\n

THE ECIL<\/strong>, in turn, will introduce its Ecil by Elementa Lupin Flour to the market, characterized by its high protein content (60%), naturally present in its composition. The ingredient's main technological innovation is the lupin developed through genetic improvement, which has high nutritional quality and can be used in various industrial applications.<\/p>\n

Still in this line, the Podium Foods<\/strong> will bring a Cassava Fiber that adds more fiber to preparations without altering the flavor.<\/p>\n

Service<\/strong><\/p>\n

NIS \u2013 Nutri Ingredients Summit
\n<\/strong><\/em>Date:<\/strong> April 23rd and 24th
\nTime:<\/strong> Fair \u2013 10am to 7pm \/ Congress 10am to 5pm
\nLocation:<\/strong> Transamerica Expo Center (Av. Dr. Mario Vilas Boas Rodrigues, 387 \u2013 Santo Amaro, S\u00e3o Paulo)<\/p>\n

Accreditation for the fair:<\/strong> free until April 20th and by website<\/a>.<\/p>\n

Press accreditation:<\/strong> access the link.<\/p>\n

Congress Tickets:<\/strong> click here<\/a>.<\/p>\n

More information:<\/strong> https:\/\/nisummit.com.br\/<\/a><\/p>\n

Instagram<\/a> | LinkedIn<\/a> | Facebook<\/a> | Youtube<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Segundo a Euromonitor, 60% dos latino-americanos buscam ingredientes saud\u00e1veis ao escolher produtos; setor de alimentos para fins especiais cresceu 13% entre 2018 e 2023 S\u00e3o Paulo, mar\u00e7o de 2024 \u2013 A busca dos consumidores por um estilo de vida mais saud\u00e1vel, o que inclui a aten\u00e7\u00e3o refor\u00e7ada aos h\u00e1bitos alimentares, vem incentivando uma transforma\u00e7\u00e3o na […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-5285","post","type-post","status-publish","format-standard","hentry","category-press-realese"],"_links":{"self":[{"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/posts\/5285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/comments?post=5285"}],"version-history":[{"count":0,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/posts\/5285\/revisions"}],"wp:attachment":[{"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/media?parent=5285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/categories?post=5285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nisummit.com.br\/en\/wp-json\/wp\/v2\/tags?post=5285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}