According to data from Euromonitor International's Consumer Survey, organic products in Brazil are mostly perceived as natural:
54% of respondents listed naturalness as the definition of organic, while 44% of respondents chose “sustainably produced”.
While this is positive for these products in Brazil, as consumers are increasingly looking for more natural products, it also shows that the main benefits of the products are still not clear to consumers.
NIS aims to be the industry's newest event, developed with and for the industry, with a focus on the consumer. The Technical Congress will discuss and debate the new habits of an increasingly demanding consumer, among other key topics. Stay tuned for updates!
Source: Euromonitor
