The market plant-based is no longer a wish of the consumers and industry and in this content we will show you how it ceased to be one trend and became a reality node Brazil.
To discuss this topic, we invited Paula Sousa Minelli, account manager at Synergy Aromas, a multinational aroma manufacturer and industry leader.
Enjoy this reading we've prepared for you and take advantage of the insights to bring the plant-based approach to your company!
The market plant-based is no longer one desire of the consumers and industry and in this content we will show you how it ceased to be one trend and became a reality node Brazil.
To talk about this topic, we invite Paula Sousa Minelli, account manager of Synergy Aromas, company multinational manufacturer of aromas and reference node sector.
Enjoy this reading that we have prepared for you and enjoy the insights to bring the matter up plant-based for your company!
The plant-based market: from niche to reality
First of all, when we think about reality of few years ago, we found very few products on supermarket shelves and, if we wanted one variety a little more products plant-based, we needed to go to a specialized store.
Today, it is possible to notice a big change in this reality, since more and more we found product options plant-based in the shelves. In this sense, we really observe a important change of tide.
At the moment, we find not only those classic soy drinks. Consumers have at your disposal fortified products with pea protein, cheeses, yogurts without any ingredients of animal origin, vegan desserts, and other huge fan of products.
And, Paula assured that this is only the beginning of this turning point. The plant-based market is if expanding and a lot, because in addition to the vegetarians and vegans, it is possible to observe that the consumer has placed his health and well-being in first place.
The people long for have a healthier lifestyle and they understand that froutes, vegetables and grains, for example, are healthier, are rich in vitamins, minerals and phytonutrients.
Finally, one more point about the reality we live in, according to the expert, is that consumers also see you plant-based products as better for the planet. They are seen as a healthier option and more sustainable than those products with ingredients of animal origin.
Market data you need to know
The account manager shared with us research what reinforce one exponential growth of the products plant-based. Thinking about a projection until 2025, we are heading towards R$ 667 million in invoicing of products of this segment.
This would mean a increase of 169% with respect to the data of 2015, when the turnover was R$ 246.7 million node Brazil. And that, without a doubt, is a great opportunity for the industry.
Paula also shared with us the plant-based categories what grow more in our country and at the top of the list are the drinks without ingredients of animal origin.
That sector, in particular, had a growth of 865% us last five years and there is a projection of which grow up more 150% until 2025.
Another fact that reveals that the products of animal originl most consumed by the Brazilians and those who most stand outare the dairy products, eggs and derivatives and cow's milk.
Therefore, these are the paths that the food industry it needs walk, developing products for occupy those places in the table of the consumers.
Consumer interests and behaviors
One search carried out by Synergy revealed interesting data. They asked the interviewees why they buy plant-based products and they responded as follows:
- First place – because if worry with your health and quality of nutrition
- After that, they also cited by flavor, curiosity, concern for the environment and intolerance to ingredients
In general, a survey carried out by Day-fi reveals that 50% of the interviewees reduced the consumption of meat us last 12 months and 39% is already consuming plant-based alternatives to to replace the products of animal origin at least three times put week.
Ultimately, this points out that the plant-based it is not only one movement. He is a reality every day more present in the Brazilian table.
Who is the consumer of plant-based products?
Paula categorized for us what are the different types of plant-based consumers and we will present each of them to you, soon follow:
– Mainstream consumer
This consumer continues consuming products of animal origin, but he is in search of expand your horizons, incorporating in your everyday alternative productss. However, these consumers are more demanding and they seek theplant-based foods that have flavor, texture and appearance of those with ingredients of animal origin.
– Curious consumer
This consumer is one who is moved put news and, therefore, it could not fail to interest put plant-based products.
Typically he pays attention tomovements as meatless mondayand search get informed at all times about related topics to the universe plant-based.
– Flexitarian consumer
According to Paula, this is the flexible consumer and, for the most part, we are talking about women. It is an audience that also continues to consume foods of animal origin, but when it comes to assemble your plate, prefer those plant-based.
He is looking for a negg lifestyle and try your best prioritize health. It is important offer for this audience products with an attractive flavor, because the fees of repurchase will be best.
– Vegetarian consumer
He does not consume meat, but they continue feeding of milk and dairy products. This audience cares with the animal welfare.
– Vegan consumer
THE veganism it's a lifestyle dedicated to sustainability of the planet and to the total animal welfare. In view of this, this consumer has a extremely restricted diet, and he does not consume no product of animal origin. Transparency and trust is the base of relationship with this public.
Challenges in developing plant-based products
To conclude this content, we will share it with you what the expert lists as challenges of the plant-based market.
THE food industry need to prepare quickly to offer to the consumer products without animal origin that they are delicious, attractive and with a range of options.
In view of this, she lists as challenges, according to research carried out with consumers, the aftertastes, offers more pleasant textures, flavor and variety of options.
Based on this information, we can say what will come out ahead that one enterprise what be able to win these barriers in the universe plant-based.
And your company, has invested in innovation to be highlight node portfolio of products without ingredients of animal origin? It's time for us to think definitely on this subject!
